Travelers Home Insurance

Prepare and Prevent

Travelers insurance represents a much-needed win for the New York office of TBWA\Chiat\Day.

The office, whose Being unit lost its place on Kraft's roster of agencies late last year, has not had a significant win for a while and recently changed top management. Rob Schwartz, TBWA's president of global creative, shifted to CEO of New York, replacing Robert Harwood-Matthews, who was president.

Revenue on Travelers' creative account is estimated at $2 million. In terms of media, the company spent more than $28 million in 2013 and $23 million in the first nine months of 2014, according to Kantar Media.

As lead agency, TBWA\C\D succeeds Fallon, which had worked for the insurance company for about a decade. The shift came after a review in which the winner beat three other finalists, which sources identified as Publicis, Mullen and Grey. The review did not include media, which remains at MediaVest.

​​In a statement, Lisa Caputo, chief marketing and communications officer at Travelers, cited TBWA\C\D's "keen understanding of our brand, " adding that the agency's "deep experience working with iconic global brands makes them an ideal partner for us."


You might also like

the Travelers Insurance Company, 30's Full Page Color Illustration, 10 1/2" x 13 1/2" Print Ad. (A forecast for 2144 A.D./total eclipse/beautiful painting) Original Vintage, 1938 Collier's Magazine Print art ***store link [www.amazon.com/shops/ads-thru-time]
Home ()
  • This is the original magazine print ad. A Nostalgic look back in time (perfect for framing)
  • page size approx. 10 1/2 x 13 1/2 [A slice of life from another time]
  • This is not a Reproduction, but actual Bits Of History Authentic original Art
  • original advertising art from the Golden Age of American Illustration
  • Genuine Historic Print,/ memories are the essence of civilization.
AdsPast 1942 The Travelers Insurance Melia Tessellata Crab Indian Ocean Print Ad (Memorabilia) (5697)
Home (AdsPast)
  • An original vintage advertisement from a magazine printed in the year shown.
  • Page size approx 6 3/4 x 10 .
  • Unique gift
  • Decorative collectible

Copyright © . All Rights Reserved