Travelzoo hotels in the Florida Keys
Summer is known as staycation time for locals who want a quick weekend getaway at bargain prices.
These days, South Florida hotels are offering an even quicker option: daylong packages for those who don’t want to spend a night away from home.
Call it the day-cation.
“We found that a lot of people don’t have the time to travel so much anymore, ” said Lucy Martin, general manager of the Shore Club in Miami Beach. “They still like to enjoy all the facilities of the hotel. A day at the pool or a day at the beach, they don’t have to do much planning. It’s really making full use, it’s just not staying overnight.”
The Collins Avenue hotel has offered several spa-and-pool packages in past years through deal websites such as Groupon and now has its own $99 promotion running through Aug. 30 that includes massage or facial, scalp massage, custom eye mask, fruit smoothie and pool pass.
That offer, dubbed the “Spring Fling, ” is new this year. Martin refers to the customer who goes for such deals as “the one-day traveler” and said most are local.
“People preferred to do lots of smaller visits rather than plan a whole two-week vacation, ” she said.
Other local hotels have found the same to be true. Summer daycation packages are being offered at several Miami Beach resorts as well as off-ocean locations — including Mayfair Hotel & Spa in Coconut Grove and Hyatt Regency Pier Sixty-Six in Fort Lauderdale.
Options range from budget-friendly ($25 for use of the fitness center, pool, towels and WiFi at the Savoy Hotel in South Beach) to splurge territory: $175 for a spa treatment, lunch and run of gym, beach and pool at the Fontainebleau Miami Beach.
Josh Herman, the Miami Beach hotel’s director of marketing and public relations, said “A Day at Fontainebleau” started around Valentine’s Day, after the spa director fielded multiple requests from clients who wanted access to the pool as well as the spa treatment areas.
Herman said the promotion was slow to catch on but that interest has grown significantly. The hotel sold a couple hundred packages last month and plans to continue the deal at least through summer and possibly into the fall.
“We run very high occupancy annually; sometimes it’s even tough to get into the hotel, let alone use the facilities, ” he said. “It allows locals and people in the community to act like a tourist in their own town.”
While the Savoy and Fontainebleau promote their own packages, other hotels work with deal companies such as Travelzoo, which is selling day packages at several properties in Miami-Dade, Broward and Palm Beach counties.
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