Travel goody Bags for Kids
Kids' goody bags - various airlines
BA apparently has nice kits, although we've not gotten one.
Iberia's was eeeh - OK. It had a reusable doodle pad (the kind you pull the screen up to clear it and write with a plastic stylus). It had a couple other doo-dads, but nothing I recall that wow'ed either me or the kids offhand.
El Al gives a little activity booklet - coloring, mazes, etc.
My daughter just went on a long trip on Turkish. We took Turkish last summer, and the kits didn't get kits then, but this time she got one in both directions, and honestly, it was really impressive!
The Turkish kits (were slightly different packaging and contents each way) contained (sum total for both directions; not per kit):
kids slipper socks
kiddie size headphones
a "slap bracelet" digital watch
an inflatable something or other (we haven't used it yet) - either an airplane or neck pillow, I think.
toy binoculars (that actually work!) in the shape of an airplane
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